NEW DELHI – Nirvana Digital, a multi channel network (MCN) provider, today said its YouTube network has crossed 1 billion views milestone in less than two years.
The firm expects to achieve the next billion views mark this year.
Nirvana has a collection of over 200 YouTube channels and over 50,000 videos. It has served over 2.5 billion minutes of videos last year on YouTube alone.
“Nirvana Digital achieved the 1 billion views on our YouTube network in under two years, with a large chunk being generated in 2013,” it said in a statement.
“At the current run rate, we should hit our next one billion views by the end of 2014,” Nirvana said.
On the growth segments, the firm said in India bollywood and music get massive traction. Besides, kids and cookery channels are becoming favourites for the online viewer.
Large media giants like Time Warner and Comcast have invested heavily in two US MCNs, proving that MCNs bring a new opportunity to reach viewers across the world, he added.
Multi Channel YouTube Networks like Nirvana Digital help in capitalising this popularity with their targeted reach and immense viewership, Thakkar said.