Justin Bieber’s “Baby,” his 2010 breakout single, has officially reached 1 billion views on Vevo. Bieber is the youngest artist to achieve this milestone, which also makes “Baby” the streaming platform’s most-watched clip ever and the only video to be certified 10x across Vevo, a similar feat as a gold or platinum certification by the RIAA.
“Justin Bieber’s ‘Baby’ music video reaching one billion views and 10x certified across Vevo is a huge milestone, both for Justin and Vevo,” Doug McVehil, SVP of content and programming for Vevo, told Billboard. “‘Baby’ premiered across Vevo in February 2010, just two months after our platform launched. Four years later, Vevo is the number one music video platform in 13 countries on web, mobile/tablet and TV apps, and Justin is a household name. We really feel like Vevo and Justin have grown together.”
The video for “Baby” joins six other Bieber clips — “Never Say Never,” “One Time,” “Somebody To Love,” “Never Let You Go,” “One Less Lonely Girl,” “Love Me” — as Vevo’s inaugural “certified” class when the 100 million mark was announced in 2012. Since then, Bieber has racked up a total of 11 certified Vevo videos.
This achievement was due in large part to the Beliebers, who made a concerted effort across social media last week to get enough views that the video reached 1 billion views while the singer was still a teenager (his 20th birthday is March 1). It’s also a welcome bit of good news for the singer, who recently pleaded not guilty to allegations of DUI, drag-racing, resisting arrest, and driving with an expired license in Miami Beach in January.
Sources: Billboard & MTV