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A Look Into ‘Thelastelection14.com’ Hoax Campaign

A Look Into ‘Thelastelection14.com’ Hoax Campaign March 24, 20149 Comments

(Fox Weekly) — For close to a week now, a strange countdown site called ‘Thelastelection14‘, has dominated the conspiracy community. The website started out as a countdown, with an upside down NSA logo. The site also featured a hidden message within the background image. Days later, a binary code was updated just beneath the countdown timer.

According to conspiracy theorists, the site hinted to be from ex-NSA contractor Edward Snowden.

the-last-election-countdown-site

On March 21st, 2014, The countdown updated with a map which pointed to Alaska. Apart from that, a long list of letters which resembled a word puzzle, also appeared. Conspiracy theorists quickly rushed to the conclusion of the site being a viral campaign since its first appearance. When the countdown ended, the viral marketing ‘theory’ quickly started to disappear. According to conspiracy theorists, the site was hinting to be from ‘Edward Snowden’.

For days, word puzzles have invaded forums and online chat rooms around the world. Users shared their ‘word discoveries’ with others.

Some puzzles looked like this:

word-search-thelastelection14

 

While more advanced puzzles from users, looked a little more like this:

thelastelection-puzzle-advanced

The End Hit Without Warning

On March 23rd, 2014, what is said to be one of the ‘Best’ conspiracy hoaxes ever, had come to an end. The viral campaign, led by the legendary marketing firm known as ‘Swenzy‘, had turned conspiracy theorists and doomsday fanatics into ‘excited slaves’.

The viral campaign dominated 4chan for the past several days and the message boards looked like a chat room. Over 4000 replies on the 4chan political boards pertaining to Thelastelection14.com

The outcome of the viral campaign ended up being a promotion for a movie trailer on YouTube.

This ending, however, was unexpected, according to Swenzy CEO. “Richie” is the CEO of Swenzy and is the mastermind behind every single viral hoax that the marketing firm has performed. Their list of notable hoaxes includes: ‘Remember The 13th’, ‘Brian’s Announcement’, and ‘Rockstar Announcement’. The marketing firm did a Rockstar hoax more than once and was exposed by Cinema Blend reporter ‘William Usher’.

A forum user by the name of ‘PoisonRain’, exposed the site as a fake. The user reportedly hacked into the cloud flare hosting data and managed to find an IP address. Searching the IP address, the hacker found who the domain belongs to and what other domains are registered under the same IP.

Once PoisonRain found the IP, he quickly searched the other domains and found a Daily Dot article pertaining to Swenzy’s viral history. The highly-clever journalist over at The Daily Dot, had done an investigative report on the marketing firm and exposed their shady practices. The Daily Dot journalist named ‘Fernando Alfonso III’, had uncovered several of Swenzy’s hoaxes, before they caught fire.

Good things always come to an end. In this case, Swenzy was caught yet again for another viral campaign.

Oh, and for all of the conspiracy theorists waiting for closure on what the big hidden message was, according to Richie, the message from the word puzzle was…

IF MONEY AND POWER RULED THE WORLD, WE WOULD BE LAST. THE TRUTH WILL HIT WHEN NO ONE IS WATCHING. GET READY FOR WAR’.

Reported by Danny Rogers

9 comments

  1. I remember they did a twitter attack on the daily dot a few months ago, these people are the ‘true’ definition of trolls.

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